Birla White is a unit of UltraTech Cement Ltd., flagship company of the US $48.3 BN Aditya Birla Group. A US $48.3 billion corporation, the Aditya Birla Group is in the League of Fortune 500. In the year 1988, Birla White commenced its production of white cement in India, and since its inception, Birla White has cemented its place as a market leader in the entire cement category. Birla White brand boasts an impressive portfolio of white cement-based surface finishing products, that not only enable exquisite interior design, but also protects surfaces from weathering. The brand has constantly reinvented itself, by creating products that fulfil the needs of the ever-changing consumer attitude, and thus effectively becoming a huge part of the construction evolution in India. Birla White became the first white cement company in India to receive the CE (Communauté Européenne) certification – a recognition that further assures that its products meet the safety, health and environmental standards set by the European Union.